Is AI Recommending Your Business? Key Takeaways from Our Webinar with Thaymar Velásquez
What if your next customer is asking AI for a recommendation, but your business isn't showing up?
Is artificial intelligence transforms the way people search for products, services, and local businesses, entrepreneurs face a new challenge: making sure their businesses are not only visible online, but also discoverable through AI-powered tools.
At Tara for Women, we explored this growing opportunity in our webinar, held on September 28:
“Is AI Recommending Your Business? Learn How to Make Your Business Visible to AI”
Led by Thaymar Velásquez, Tara for Women mentor, digital literacy expert, content creator, and Executive Director of the KikiriWau Foundation.
The session offered a practical introduction to digital visibility, helping women entrepreneurs understand how platforms such as Google, Bing, ChatGPT, and other AI assistants can influence the way potential customers discover their businesses.
🎥 Missed the session? The full webinar is now available on our YouTube channel! WATCH NOW
The Way Customers Discover Businesses Is Changing
Today, more people are turning to AI assistants for recommendations instead of relying exclusively on traditional search engines. This shift makes it increasingly important for businesses to have a clear, accurate, and trustworthy digital presence.
Thaymar encouraged participants to start with a simple exercise: search for their own business on Google and AI platforms to understand what potential customers can find and identify opportunities to improve their visibility.
Building Visibility Through Google, Bing, and AI
The webinar explored practical strategies to help entrepreneurs strengthen their online presence, including:
Google Business Profile and Maps: Keeping business information, opening hours, descriptions, and photographs accurate and updated.
Bing Places: Expanding visibility across search engines and AI-powered platforms.
Generative Engine Optimization (GEO): Creating clear, relevant content that answers customers' questions and helps AI systems understand a business.
Customer reviews: Building trust and credibility through authentic feedback and consistent engagement.
Thaymar emphasized that improving digital visibility does not necessarily require advanced technical knowledge, but rather clear communication, consistency, and the effective use of accessible digital tools.
Small Actions, Greater Opportunities
One of the session's key takeaways was the importance of turning knowledge into action.
Participants learned how to evaluate their digital presence, optimize their business profiles, and establish simple monthly habits to keep their information updated, collect customer reviews, and monitor how their businesses appear in AI-generated recommendations.
For women entrepreneurs, especially those running small businesses or operating in rural communities, these tools can create opportunities to reach new customers, strengthen their businesses, and expand beyond their local markets.
💜 Empowering Women Through Digital Knowledge
A special thank you to Thaymar Velásquez for sharing her expertise and practical insights, helping make emerging technologies more accessible to women entrepreneurs.
At Tara for Women, we remain committed to providing women with the knowledge, tools, and mentorship they need to navigate an evolving digital landscape and build sustainable businesses.
Because when women have access to the right tools and opportunities, their potential to grow and create impact multiplies.
🎥 Missed the session? The full webinar is now available on our YouTube channel! WATCH NOW