What Investors Really Want: Key Insights from Our Webinar with Karel Escobar
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You can now watch the full webinar on our YouTube channel and discover the key strategies founders need to access investment and grow their projects with confidence. CLICK HERE TO WATCH THE FULL VIDEO
At Tara for Women, we recently hosted the webinar:
“Your Project Deserves Investment: Key Steps to Access Capital”
with entrepreneur and investor Karel Escobar, Founder of BackFund.
During the session, entrepreneurs from different sectors joined an honest and highly practical conversation about one of the biggest challenges founders face: how to access funding and prepare for investment opportunities.
But this webinar went far beyond theory.
Understanding What Investors Are Really Looking For
Karel shared valuable insights into how investors evaluate startups, what founders should prepare before raising capital, and the most common mistakes entrepreneurs make when approaching investment rounds.
From financial planning and company valuation to understanding dilution and investor expectations, participants gained a clearer picture of what it truly means to prepare a business for growth.
One of the key takeaways?
Raising investment is not only about having a good idea — it’s about having clarity, structure, strategy, and understanding the next milestone your business needs to reach.
Exploring Different Funding Paths
The webinar also explored the different financing options available today for startups and entrepreneurs, including:
Public grants and subsidies
Bank loans
Crowdfunding and fintech alternatives
Business angels
Venture capital funds
Karel explained how each option works, what stage they are best suited for, and how entrepreneurs can identify which path aligns best with their project and ambitions.
Real Questions, Honest Conversations
One of the most valuable parts of the session was the interaction with participants.
Entrepreneurs openly shared concerns around risk, investment readiness, rural entrepreneurship, and scaling their businesses. Karel answered each question with practical examples, real experiences, and actionable recommendations.
A particularly inspiring moment came when discussing investment in rural projects. Karel emphasized that being based in a rural area is not a limitation if the project has a strong vision, growth potential, and a clear value proposition.
Beyond Funding: Building Sustainable Businesses
The conversation also highlighted something deeply important for entrepreneurs: investment should not only bring capital, but also knowledge, strategic support, and valuable networks.
Participants learned about:
Preparing investor decks
Structuring partnerships and shareholder agreements
Creating financial projections
Building scalable business models
Managing startup growth sustainably
The session reinforced the importance of preparing not only the business, but also the founder behind it.
Resources, Mentorship & Next Steps
To continue supporting participants beyond the webinar, attendees received additional resources including:
Financial templates
Valuation calculators
Practical guides
Access to complementary learning materials
Opportunities for group mentorship sessions
A special thank you to Karel Escobar for sharing his experience, knowledge, and commitment to supporting entrepreneurs through accessible and transparent education.
At Tara for Women, we remain committed to creating spaces where women entrepreneurs can access not only inspiration, but also practical tools, mentorship, and real opportunities for growth.